About Us

Market Pulse is a dedicated sales outsourcing agency founded by senior sales professionals with over 15 years of experience in Ethiopia’s FMCG industry. Our founders bring deep expertise from both local and multinational companies, giving us a strong understanding of market dynamics. We specialize in driving retail distribution, sales execution, lead generation, and performance-focused field teams. Our approach combines strategic insight with on-the-ground execution to deliver measurable sales growth. At Market Pulse, we tailor solutions to each client’s needs, ensuring agility, efficiency, and market responsiveness. We are committed to being a trusted partner in expanding market reach and maximizing sales potential across Ethiopia.